DOHA: Qatar Airways (QA) has announced a three-year sponsorship of Team Qatar Airways and official airline sponsor of Beach Polo Cup Dubai until 2018.
Under the patronage of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum for a second consecutive year, the event will take place from April 1 to 2, bringing together polo enthusiasts from around the world and celebrities to participate in the event.
Salam Al Shawa, Senior Vice- President, Marketing and Corporate Communications, QA, said: “Qatar National Vision 2030 encourages participation in sporting activities and as the national carrier, we align ourselves to the vision. Sport the world over is celebrated as a means of bringing people together and through supporting key events such as Beach Polo Cup Dubai, whose fans fly in from the around the world to enjoy the event, we are able to showcase the sentiment of togetherness within our own new brand message – Going Places Together.”
Gaby Katiela, Tournament and Director of the event, Mamemo Productions, said: “Each year the event attracts the local, regional and international polo community to Dubai for a signature showcase of our beach variation of the Sport of Kings.
“The event provides an opportunity for polo fans and those new to the sport to watch players in a luxurious and premium environment. We are delighted to have the world’s fastest growing airline on board as an official sponsor.”
QA offers up to 200 weekly flights to the UAE, including the recently launched four-weekly service to Ras Al Khaimah, alongside 105 flights a week to Dubai International Airport; 28 flights a week to Dubai Al Maktoum International Airport; 42 flights a week to Abu Dhabi; and 21 flights a week to Sharjah.
The services highlight the level of demand for business and leisure pursuits in the UAE, enhancing access to events such as Beach Polo Cup Dubai.
Aligning itself with sporting partnerships around the world, QA aims to reflect ambition and team spirit seen in sport within the core of the airline. The airline sponsors FC Barcelona, Al Ahli Saudi Arabia FC, Qatar Stars League, Qatar Squash Federation, International Premier Tennis League, Asia, Pakistan Super Cricket League and Asia and the Qatar Football Association.
QA recently launched a new global brand campaign and tagline – Going Places Together.
Drawing together interconnected themes, the re-brand is a fresh and emotionally engaging direction for the airline, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leader in the airline industry.The Peninsula
