Doha: Ooredoo is the main telecommunications partner for this year’s Emir Cup football, it was announced here yesterday.
Qatar Football Association (QFA) and Ooredoo signed an agreement at Al Bidda Tower to extend their partnership by one more year.
Signing the partnership agreement reiterates QFA and Ooredoo’s commitment towards the most important and popular football tournament in the country.
As part of the company’s goals to promote sports in the community, the partnership was launched under the slogan, “The People’s Cup”, to encourage people to attend and watch the matches.
To promote the tournament, Ooredoo has planned to host activities in different locations across the city to promote the tournament and these include a Screaming booth where fans have the chance to go in and record their voice by saying the word “goal” and the fan that scores the longest time will get an ETR number worth QR25,000. The screaming booth will be located in Katara and in Landmark Mall and is set to open on May 1 and run until May 16.
The second promotional activity Ooredoo is organising is an Instagram Competition where Ooredoo will ask fans to post a picture and write down a slogan or sentence about their favourite football club that is participating in the tournament and hashtag the word #EmirCup2014.
Best pictures with best slogans/sentence will be chosen by Ooredoo, and then Instagrammers will be asked to vote for the best one.
Winners will get their slogan/sentence and favourite club’s photo printed on T-shirts and given to them.
Khalid Al Kuwari, Chief Operations Officer of QFA commented: “We have a deep rooted relationship with Ooredoo that has began more than 10 years ago, and there is no doubt that this relationship involved and continues to involve countless successes that develop the game of football in the country. Our partnership that aims to support this important tournament showcases our joint commitment to encourage our fans to take part in this tournament, develop football in the country, and stage an exciting tournament that wows everyone in Qatar.”
Mustafa Al Qatami, Director, Branding and Corporate Communications, Ooredoo, said: “Our strong partnership and dedication to supporting this event is due to our commitment to encourage sports throughout Qatar. We believe in investing in Qatari tournaments and traditions, and hope that this, the 42nd ever Emir Cup will be the most exciting yet. We’re proud to be the official telecoms partner for the Emir Cup, and aim to show visitors to Qatar and football fans around the region what Ooredoo can do, as we push forward to get Qatar ready for the 2022 World Cup! After all – practice makes perfect!”
“We are organising a number of activities in connection with Qatar Football Association’s the Emir Cup throughout the tournament, as a way to bring “The People’s Cup” to the diverse population of Qatar,” he added.