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DOHA: Qatar MICE (Meetings, Incentive, Conference and Exhibition) Development Institute (QMDI) has signed a strategic partnership of three years with the Commercial Bank Qatar Masters.
The partnership will see both organisations leverage their association and expertise to raise the level of this prestigious tournament, staged in Qatar.
The three way partnership between the Qatar Olympic Committee, the Qatar Golf Association and Commercial Bank has resulted in the tournament making giant strides from its humble beginnings in 1998.
QMDI, a member of Qatar Foundation, is Qatar’s premier events management company managing some of the country’s biggest conferences and exhibitions.
Its partnership with one of Qatar’s prestigious sporting events will see the tournament leveraging the vast resources, experience and expertise that QMDI possess to help create a seamless logistics process for this internationally acclaimed tournament.
With sport being one of the key pillars in Qatar’s National 2030 Vision, the tournament and QMDI will seek to adopt the highest possible standards and signal to the world, that global events are not only hosted in Qatar, but well supported by local global brands such as QMDI and staged to the highest possible standards with the help of local expertise.
QMDl’s Chairman Hamad Bin Khalifa Al Naser was ecstatic with the partnership.
“This is an exciting time for QMDI. Our expertise in managing Qatar’s biggest MICE industry events is second to none and a partnership with one of the most prestigious sporting events in Qatar is the next step in our evolution. The Commercial Bank Qatar Masters ranks amongst the best in world and it is our ambition to partner with the best, raise our profile through sport and contribute towards the growth of the tournament,” he added in a statement.
“Our expertise and the tournament’s mercurial growth will realise a mutually beneficial partnership for both,” he pointed out.
Andrew Stevens, Group CEO of Commercial Bank said: “With QMDl’s complete package solution for ticketing, accommodation and other facilities, the tournament can now reach out to a wider audience locally, regionally and globally and attract a wider spectator audience.”
He added: “We have already started leveraging QMDl’s ticketing resource vendors such as Virgin Ticketing and look forward to working together and raising Qatar’s profile on the world’s sporting stage. These are exciting times for both of us.”