- Special Pages
Fifty One East dazzled the world’s savviest jewellery connoisseurs at the annual Doha Jewellery & Watches Exhibition, which is currently being held in Qatar at the Doha International Exhibition Centre till March 3.
Fifty One East rolled out its astounding collections from celebrated names such as Rolex, Boucheron – within an exclusive wing - Pasquale Bruni, Armand Nicolet, Fabergé Watches, Tudor, Diamanti, B.R.M., Erwin Sattler, Fitzroy London, H. Moser & Cie, Vulcain, Feraud Joaillerie, Franco Pianegonda, Guy Laroche, Jeell, Joelli Jewellery, Pandora, Tirisi Jewlery & Tirisi Moda, Victor Mayer, Parker and Waterman.
Bader Abdullah Al Darwish, Chairman of Darwish Holding, said: “In its 10th edition to date, the Doha Jewellery & Watches Exhibition continues to be a beacon of attraction to those who appreciate the craftsmanship behind this incredible industry. Our brand name Fifty One East has been recognized as the epitome of luxury and the true definition of a world for the savviest and most seasoned experts and enthusiasts.”
“We’re very excited to partake in this year’s DJWE for it has come to be the region’s leading luxury happening bringing together the global leaders and manufacturers of the business. We are also honoured to welcome Qatar and the world to our pavilion for them to experience the unique proposition brought forth by Fifty One East: the perfect merge between our rich Qatari culture and the globe’s most respected and impressive jewellery palette.”
Rolex showcased one of its most expensive craft to date, the Submariner Green Emerald Special Edition together with the Oyster Perpetual Yacht-Master, Oyster Perpetual Cosmograph Daytona and Oyster Perpetual Sky-Dweller which were star timepieces at BaselWorld 2012.
Boucheron had on display the renowned Opalescent Serpent Necklace from the 2012 L’Artisan du Réve collection with the serpent representing a pledge of enduring happiness for all Boucheron women. This year, the serpent is re-invented with a modern and striking light combining new materials, colours and technical expertise that make this multiple-wear piece a signature Boucheron creation. Boucheron’s Black and White Quatre collection and Animal collection were also a huge draw to many visitors.
Pasquale Bruni’s Bon Ton Clori was the primary highlight for the brand this year encompassing new, exciting and elegant rings, pendants and earrings for Clori, Goddess of Flowers. A crown of diamonds makes up the floral Love amulets with ink quartz and amethysts vibrating with supremacy and passion.
The Doha Jewellery & Watches Exhibition will be the dwelling of the most prestigious jewellery brands from across the globe and is poised to attract thousands of visitors on a daily basis.