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Corporate Vice President of Microsoft Corporation and President – Microsoft Middle East & Africa, Ali Faramawy during his presentation.
Dubai: Microsoft showcased its next-generation operating system, Windows 8, to customers and partners in an event hosted at Dubai’s Burj Khalifa last week.
Antoine Leblond, Corporate Vice President for Windows Web Services at Microsoft Corp, and Ali Faramawy, Corporate Vice President Microsoft Corporation and President – Microsoft Middle East & Africa, discussed the opportunity Windows 8 brings to consumers, businesses and developers at the international event.
“Windows 8 offers a no compromise platform, giving you the same experience on a touch device as through mouse and keyboard,” said Leblond.
Built on the foundation of Windows 7 – the new OS works well side-by-side with the existing Windows 7.
“Windows 8 helps companies improve the way they do business through immersive apps developed to better reach employees and improve customers’ experiences,” Leblond added.
The new OS is available on more than 1,000 certified PCs and tablets on a wide variety of screen sizes, configurations and designs, and it is supported by thousands of apps available in the Windows Store.
Experts said that the latest version of Windows is already sparking impressive innovation in the region.
“Just a few weeks after its global launch, Windows 8 is already transforming the lives of consumers, businesses and economies through a set of amazing new devices and rich apps,” Ali Faramawy said.
He said that the UAE Smart Learning is a great example of how technology is helping the region become more competitive internationally by equipping students with access to the latest technology.
Microsoft highlighted early deployment customers, including British Telecom, Emirates Airlines and UAE Smart Learning, that are already taking advantage of enterprise benefits – from enhanced fundamentals with security, performance and manageability to new features such as Windows To Go, which offers new possibilities in mobile productivity.
Microsoft also announced new apps from DEWA, Time Out Dubai and Fedex ‘Shop & Ship’ at the event.
These and other apps are available on the recently launced Windows Store. In addition to opportunity for companies to reach customers directly, the Windows Store represents a major opportunity for developers with the largest potential market of any platform as all new and upgraded Windows PCs can run Windows Store apps.
Developers using the Windows Store for their apps have the most control over their business, the most favourable terms, and the most flexibility in their code. The Peninsula