HMC video honoured

 20 Oct 2015 - 2:15

HMC video honoured
Officials at the event.

DOHA: Hamad Medical Corporation (HMC) has been named a 2015 Cannes Corporate Media and TV Awards winner for its nursing video A Noble Profession.
The short video, filmed at HMC locations and features Qatari nurses, took the Silver Award in the Marketing Communication category during a ceremony in Cannes, France. 
Produced by Doha-based Resolution Films, the video depicts a day in the life of HMC nurses, exploring why they entered the field and their impact on Qatar’s healthcare system. 
Produced to help illustrate full dimensions of nursing care and engage young Qataris considering a career in the field, the unscripted film features HMC nurses and demonstrates their role as the frontline of Qatar’s healthcare system. 
“Nurses are the mainstay of our healthcare system and the backbone of patient care,” said Dr Badriya Al Lenjawi, Assistant Executive Director, Nursing for Professional Development and Qatarisation, who was in Cannes to accept the award on HMC’s behalf. The film, available in English and Arabic, was funded by Academic Health System (AHS), a collaboration of major education, research and healthcare institutions in Qatar. A Noble Profession can be viewed from the media library of HMC’s website www.hamad.qa 

The Peninsula