Ikea launches new product catalogue

August 27, 2014 - 2:15:19 am
Ikea Qatar staff pose for a photo during the launch of the catalogue at the Ikea store yesterday. Kammutty VP

DOHA: Global home furnishing retailer Ikea has launched its 64th annual catalogue with ‘Where the everyday begins and ends’ as the theme for the year.

The catalogue has been launched simultaneously across the globe in over 46 countries and 345 stores. This is the third edition for Qatar with around 250,000 copies printed. The catalogue is being delivered door to door across Doha.

John Kersten, Managing Director, Ikea - Qatar, UAE, Egypt and Oman said, “We believe that the everyday is the most important day of the week. The new edition of the Ikea Catalogue focuses on these everyday moments. We hope to create affordable home furnishing solutions that inspire a more beautiful and easier life at home. Because if everyone can make the everyday begin and end in a nicer way, just imagine the effect on life!”

New products for 2015 have been designed with multi-functionality, storage and personal styles at their core. 

This year’s catalogue incorporates many unexpected ideas for creating a style and space that is creative and personal where individuals can feel completely comfortable and be themselves. In the bedroom and bathroom areas, over one-third of the available products are new to the market. These products address the need to be functional, organised and comfortable.

This year, the catalogue has also reached a major milestone. It is officially the largest print production ever to be printed on 100 percent Forest Stewardship Council Mix Credit paper and carry the FSC logo. This means the entire production chain, from forest to printer, is FSC-certified to ensure a more sustainable origin of the wood. Also, more than half of the total energy used in the pulp, paper and print production came from renewable sources.

The catalogue is available in English and Arabic. It lists over 2,000 products across 332 pages.

The catalogue is also designed with special icons to help navigate readers through the information shared. The ‘NEW’ icon, for example, highlights products that are additions to the existing Ikea range. Similarly, the ‘+’ sign on certain pages invites customers to scan that specific page using the free Ikea Catalogue app to access extended content available online. 

THE PENINSULA

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