Novo Cinemas to open flagship cineplex at Pearl-Qatar this Eid

July 27, 2014 - 3:21:44 am

DOHA: Promising a complete entertainment experience with cutting-edge cinema technology and luxury premium facilities, Novo Cinemas, the Middle East’s largest chain of cinemas and a subsidiary of Qatar Media Services, will open its doors to the people of Qatar this Eid Al Fitr. 

The flagship facility at the Pearl-Qatar boasts standout features that include 1,456 seats over 10 state-of-the-art screens. 

Cinema-goers can customise their night out through a differentiated choice of seating and theatre options. 

Novo Cool and Novo Edge represent the variety of seating positions, from standard to superior back-row seats. 

Three theatre classes define the type of experience. Novo 3D brings the exhilarating experience of 3D visuals to the viewer’s world, while Novo IMAX represents the world’s leading immersive cinema experience, and strengthens Novo’s position as home to the largest network of IMAX screens in the Middle East. 

The most extravagant way to enjoy those big summer blockbusters would be through Novo 7-Star, which offers unprecedented levels of comfort with fully reclining leather seats and convenient side tables, private lounge areas, individual iPads for easy ordering from the comfort of one’s seat and personalised service with premium menu served on chinaware, a deluxe offering to make every viewing experience unique and memorable. 

Jaber Al Ansari, Acting Group CEO,,  said: “We are proud to bring premium cinema to Qatar. Novo Cinemas enjoys a long legacy of innovation and pioneering technologies in the region, and its Eid opening is a timely reveal for the new standard in cinema. Qatar Media and Novo Cinemas will continue to push boundaries and strive to take the movie experience to new heights.”

Debbie Stanford-Kristiansen, CEO, Novo Cinemas, said: “We are thrilled and excited to be bringing a new era of entertainment to the residents of Qatar. We are confident that Novo Cinemas will further bolster Qatar’s innovation and growth in the regional market, and ensure our customers an experience that reflects our persistent desire to shape the future of cinema, because at Novo, a great movie is just the beginning.”

Opening week promises a record-breaking slate of blockbuster movies, including Transformers: Age of Extinction, Sone3a Fi Masr starring Ahmed Helmy, The Purge: Anarchy, Dawn of the Planet of the Apes, Planes: Fire & Rescue, Tammy, Step Up: All In and Kick.