DOHA: Ooredoo’s companies have launched community and charity events during Ramadan to enrich lives and reach out to people across the Middle East, North Africa and Southeast Asia.
They have paid attention to supporting social initiatives aimed at children and young people’s development, as part of the brand’s focus on increasing life chances of the next generation.
Dr Nasser Marafih, Group CEO, Ooredoo, said, “Giving back to the community is embedded into every Ooredoo company, and this year has seen employees donate time and resources to improve people’s lives.
“We are committed to doing better for our customers, and have stressed the importance of caring, particularly with projects for young people.”
In Qatar, the Alrabaa (‘Friends’) were back with surprises and acts of kindness as part of #DaysOfJoy campaign running throughout Ramadan. Loved by young people, the mascots hosted activities that saw volunteers give gifts to children, help shoppers with their bags and visit hospitals and homes for the aged.
Ooredoo also launched a feature on its nationwide network of Self Service Machines, enabling customers to donate to charity wherever they are in the country.
The Nawras Goodwill Journey in Oman embarked on its 10th cross-country mission to connect local communities. A 36-member convoy undertook a two-week journey, giving donations and household items to needy families and individuals.
In the first leg of the journey, volunteers travelled more than 1,000km to visit charitable organisations and branches of Omani Women’s Association in Seeb, Mussanah, Sohar, Khasab, Buraimi, Ibri and Ad Dakhiliyah.
In the second leg, the team visited charitable organisations, associations and orphanages in Al Amerat, Sur, Jalan Bani Bu Hassan, Ibra, Haima and Salalah.
The convoy travelled more than 2,000km, with volunteers donating appliances, laundry facilities and household items to assist organisations with their ongoing projects.
In Kuwait, Ooredoo supported initiatives to enrich the lives of the underprivileged and children, particularly orphans. It is also running its ‘I want’ campaign to enable people to achieve their dreams and aspirations.
Ooredoo’s Wataniya Mobile Palestine is supporting community programmes focused on health and first-aid through Nawartna ya Ramadan campaign.
Iftar tents have been set up across four Palestinian universities with activities for students.
Ooredoo Algeria worked with Algerian Red Crescent to establish a common programme of social and humanitarian activities. The partnership provides financial support to various causes and initiatives undertaken by Algerian Red Crescent. Ooredoo Tunisia sponsored a project, DARNA, to help establish the first home for orphans with special needs. DARNA aims to ensure that children with mild disabilities and without family support are integrated into society, and Ooredoo has sponsored the construction and refurbishment of the home.
Indosat has donated to charities supporting orphans in eight of Indonesia’s big cities, and supported an initiative which used apps and video steaming to enable people to read the juz’z (chapters) of Holy Quran. It was held in eight cities, and volunteers from Indosat’s regional office took part.
Dr Nasser said: “Ooredoo is a youth-focused brand, so it is fitting that so many of our campaigns this year have focused on young needy people. “We believe that mobile technology has the power to enrich people’s lives and, with coordinated efforts, we are striving to make a difference for the next generation through our community engagement activities.”