Doha: With the FIFA World Cup 2014 ending on a high in Brazil, Ooredoo is celebrating the success of its global communications campaign with sporting hero Leo Messi (pictured), which has brought international attention for the brand.
Ooredoo’s campaign includes a commercial starring Messi, and a major social media campaign, “Simply Do Wonders”, which asked football fans to upload videos of their football “street skills” to an Instagram account.
The advert has received more than ten million views online, making it one of the most popular adverts of the summer, and the most-watched branded video from the region.
Viewing figures were particularly strong in Indonesia, Qatar, Algeria and Kuwait — four of Ooredoo’s key markets.
The “Simply Do Wonders” contest closed last Sunday and received hundreds of entries from around the world. A shortlist of the best entries has been created, and Leo Messi himself will pick the winners, who will win a trip to Barcelona to meet their hero. The winners will be announced in the coming weeks.
Dr Nasser Marafih, Group CEO, Ooredoo, said: “We would like to congratulate our brand ambassador Leo Messi on reaching the finals of the World Cup and winning the FIFA Golden Ball as the most outstanding player of the World Cup 2014, a new achievement in his incredible track record. We thank him for his ongoing involvement in our campaigns and our mobile health clinic initiative.”
As the official sponsor of the national team, Ooredoo Algeria was closely engaged with the Algeria National Football Team throughout their World Cup campaign, and the team’s heroic performance in the FIFA World Cup this year helped bring Ooredoo to a new wave of fans.
Algeria returned home with their heads held high after reaching the last-16 stage for the first time, only being defeated in extra time in a classic match against Germany. Ooredoo has sustained an extensive communication campaign to support “The Greens” across a range of media channels.
Ooredoo also launched a special World Cup mobile portal, called the Ooredoo Football Portal, providing exclusive content, social media competitions, and promotions for customers to share the experience of the exciting matches.
The Messi video can be seen at www.simplydowonders.com.