Kareem M Shamma, Chief Executive Officer, BASREC, (left) with Ahmed Galal Ismail, CEO, Majid Al Futtaim Ventures, at the event.
DOHA: Qatar is set to have its biggest cinema complex at the shopping mall of Doha Festival City.
VOX Cinemas will consist of 15 state-of-the-art theatres featuring digital screens. VOX MAX-enabled cinemas will include a 20-metre digital wide-screen armed with the latest 3D technology.
Theatres incorporating advanced 4DX technology will connect individuals with any movie, by engaging their senses through motion-based seating, synchronised with 20 special effects. VOX Cinemas holds the rights to the concept in the Middle East. The VOX GOLD concept will introduce here the first in-theatre butler service through which moviegoers can order a drinks and snacks.
“VOX Cinemas will set a new standard of premium entertainment and offer the Qatari market the latest technologies to bring them a highly compelling, world class, movie-going experience unmatched by any cinema operator in this market.
“This is one of components that will establish the city as the country’s leading retail and entertainment hub,” said Kareem M Shamma, CEO, BASREC, the joint venture between Dubai-based Al Futtaim Real Estate Services, Qatar Islamic Bank, Aqar Real Estate Investment Company and a private Qatari investor.
VOX Cinemas is part of a growing list of regional and international brands the city is introducing to Qatar for the first time. The mall will host over 550 outlets, including 85 dine-in and fast-food restaurants.
Leading regional retail groups, including Azadea, Landmark, Alshaya and Apparel, have committed to bringing their fashion and dining outlets to Doha Festival City Mall.
“We are excited to be part of the most eagerly anticipated retail and leisure destination in Qatar. VOX Cinemas is the Middle East’s largest cinema exhibitor and entering the Qatari market has been a long ambition for us,” said Cameron Mitchell, CEO, VOX Cinemas.