Ooredoo aims to double postpaid customer base in two years
16 Feb 2014 - 6:09
Ooredoo Cheif Operating Officer, Waleed Al Sayed (left) and Assistant Director of Mobile Services, Shady El Mohandes briefing the media on ShahrySmart Services at the Ooredoo Tower yesterday. (Qassim Rahmatullah)
BY SACHIN KUMAR
Doha: Telecom major Ooredoo targets to double the count of its postpaid customers in two years. Currently around 12 percent of its total 2.5 million customers are under postpaid plans while 88 percent are using different prepaid plans.
“In the past few years, we have seen impressive growth in the number of our postpaid plan and we hope to double our postpaid customers in two years,” said Shady El Mohandes, Assistant Director of Mobile Services, Ooredoo. “We will take more initiatives in coming days to increase the number of postpaid customers,” he said.
“We have around 12 percent customers in our postpaid plans which is a good number if we compare it to other countries,” said El Mohandes. “In the Middle East and North Africa (Mena) region, the ratio of postpaid customers in the total customers count is around just 0.5 percent to one percent,” he said.
Usually telecom companies have more customers under their prepaid plans category because customers do not want to enter into the obligation of paying pre specified amount every month. A prepaid plan gives freedom to customers to limit their monthly bill as per the need. For example a customer in Qatar can recharge prepaid plan by QR10. Also it is easy to get a prepaid connection for customers as telecom companies ask customers to submit many documents for postpaid connections.
“We will adopt a two-fold strategy to increase the base of our postpaid customers,” said El Mohandes. “We have a large base of existing prepaid customers. We will encourage them to move to postpaid plans and will also acquire new customers,” he said.
Telecom companies always prefer the number of postpaid customers to go up as it ensures a continuous flow of revenue.