New policy to regulate ads on mobile phones soon

January 24, 2014 - 5:25:03 am

DOHA: A new policy to regulate advertising and marketing of products and services or promoting trade marks by companies through telecom service providers like Ooredoo and Vodafone Qatar and Qatar National Broadband Company (Qnbn) is on the anvil.

New rules and regulations are expected to be in place in about three months and would bar the advertising platforms from carrying any advertisement that can mislead consumers.

The platforms will need to provide detailed and correct information to consumers through the advertisements they carry. 

The Ministry of Telecommunications and Information Technology is framing new regulations that would govern advertising, marketing of products and services through the aforesaid mediums, as also trade mark promotions.

The policy will also regulate relations between advertisers and service providers. The latter will be required to prominently put their terms and conditions for their clients, along with fee slabs, on their websites.

Service providers must also sign specific contracts with advertisers before carrying their messages for marketing or advertising or promoting their trade mark an bs, payment modes and other necessary details.

It would be illegal to carry misleading information through such advertisements as the policy will aim at protecting the consumer, Al Sharq reports.

Qnbn is vital for Qatar’s future development serving the wider digitisation agenda of the country. It has developed a complete products and services portfolio to make available its ultra-broadband fiber connections and services to most homes and businesses in Qatar. The portfolio is intended for Qnbn customers, service providers and other entities as stated in the licence granted to it by the authorities concerned.

The basic product and service catalogue comprises GPON connections for homes and small businesses and point-to-point connections to larger enterprises.

The Peninsula

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