Rashed Al Qurese, QTA Director of Marketing and Promotions, addressing the workshop.
DOHA: Qatar Tourism Authority (QTA) convened its international representation offices and local tourism and hospitality sector stakeholders recently for a Framework Workshop on Strategic Tourism Marketing Initiatives for 2014 and beyond.
The two-day workshop at The Ritz-Carlton Doha aimed at updating source market representation and providing the opportunity to share the Tourism Marketing Plan for 2014.
Rashed Al Qurese, QTA Director of Marketing and Promotions, said, “The workshop is an opportunity to convene QTA’s international and local tourism sector stakeholders and prepare for the year ahead in a strategic and coordinated way.
“As Qatar’s tourism sector is developing rapidly, it is critical that the people representing Qatar abroad are aware of developments and plans for the year ahead, as well as hear first-hand from local stakeholders on their new products, services and plans for 2014.
“In this way we enter the New Year with everyone aligned and pushing in the same direction to support the promotion of the tourism industry in Qatar, at home and abroad.”
QTA is expanding its network of representation offices, opening its second location in Europe earlier this year in Paris. Other offices are scheduled to launch in 2014 and beyond in line with the Qatar National Tourism Sector Strategy 2030.
The representative offices are essential conduits to national markets as they are charged with highlighting the rich cultural heritage of Qatar, its traditions, tourism products, hotels and reception facilities.
Participants praised QTA’s collaborative approach in working together with local tourism and hospitality industry stakeholders to give them insights into plans through the workshop which allowed them the opportunity to hear and see first-hand the strategy for 2014.
Promotion of Qatar as a tourism destination saw increased efforts in 2013, with QTA and stakeholder delegations present at regional and global MICE and leisure tourism exhibitions and conferences around the world, including EIBTM in Barcelona, Arabian Travel Market in Dubai, World Travel Market in London, and ITB Asia in Singapore, among others.