Sheikh Saud bin Nasser Al Thani, CEO, Ooredoo Qatar, (left) with Nasser Al Attiyah at the signing of the agreement.
DOHA: Ooredoo yesterday announced it would sponsor all endeavours of Qatari sporting hero Nasser Al Attiyah in 2014.
Next year, Al Attiyah will take part in motor races around the world, including the Dakar Rally off-road race and the World Cup Rally, in countries as diverse as Russia, Morocco and in Qatar.
He is the only Arab to have won the Dakar Rally, and is eager to extend his dominance in the sport of rally-driving.
The Olympic medal-winner will also compete in World Cup shooting contests and take part in the 2014 Asian Games in Incheon, South Korea, in August, as he continues to prepare for the 2016 Olympics.
Eager to conquer new fields, Al Attiyah will take to the waves in the World Cup Powerboat Race in April 2014.
“I love the challenge of competitive sport and I love representing my country. Ooredoo’s support means a lot to me, because it provides me with resources I need to take part in so many events, and because it will hopefully inspire more people to get involved in sport and healthy activity,” said Al Attiyah.
Under a sponsorship agreement, Al Attiyah’s racing cars and powerboats will carry the Ooredoo logo.
The bullets he uses in shooting contests will be called “Ooredoo”.
Ooredoo will also sponsor the racing jumpsuits and brand a special eco-friendly car as part of its support.
Sheikh Saud bin Nasser Al Thani, CEO, Ooredoo Qatar, said: “All of Qatar is proud of Nasser Al Attiyah, and Ooredoo is proud to support him in his most challenging year of sport. We want to use our partnership to inspire more young people to get involved in sport, and to recognise that – if they set for themselves a goal and work to achieve it – they can reach incredible heights.”
Ooredoo and Al Attiyah have a long track record of working together, and the new agreement is designed to take the partnership to new levels.
In October 2013, Al Attiyah was present for the opening of Ooredoo’s new HQ2 and the commercial upgrade of Ooredoo’s 4G service, which provides the fastest mobile broadband service in Qatar. Ooredoo will also look at working with Al Attiyah on sports education activities in Qatar to encourage more young people to take up a sport.