Sphinex signs deal with BWI for hotels in Doha

November 06, 2013 - 6:36:06 am

Saeed A Al Kaabi (left) and  Glenn de Souza signing a contract during  a function at the Doha Sheraton on Monday. (Salim Matramkot)

DOHA: As part of its major expansion plan, Best Western International (BWI), the US-based world’s largest hotel chain, yesterday signed a new agreement with Sphinex Hotels and Resorts, a Qatari hotel development company, to develop more than a dozen new hotels in the rapidly growing state.

Headquartered in Phoenix, BWI has nearly 4,200 hotels in over 100 countries, and the new agreement will lead to a significant expansion of its footprint in the fast-emerging tourist destination.

Initially, this will include a new-build 75-room property in the heart of Doha, to be operated under BWI’s mid-scale Best Western product. But the agreement also paves the way for future developments, which could lead to BWI becoming one of the biggest international hotel operators in Qatar.

The signing ceremony was attended by Glenn de Souza, BWI’s Vice-President of International Operations for Asia and the Middle East region, and Saeed A Al Kaabi, President of Sphinex Hotels and Resorts.

“I am delighted to be here in Doha today to celebrate a landmark partnership in this exciting new tourism hub,” said de Souza.

“Qatar is one of the 21st Century’s great success stories. In recent years it has transformed into a global power, attracting a huge amount of investment and hosting major international events. Today, Doha is a modern marvel, home to outstanding contemporary architecture, world-class sporting and event facilities, and one of the world’s biggest air hubs.”

“I am incredibly proud to be partnering with Sphinex Hotels and Resorts, who share our vision and ambition. This agreement will secure Best Western’s position as a leading hotel company in one of the world’s most exciting markets,” de Souza added.

Sphinex Hotels and Resorts believes in the creation of unique hotel properties, which reflect the true meaning of Qatari hospitality. The company has a commitment to providing guests with service excellence - a concept that has also been the benchmark of BWI’s operations throughout its 67-year history.

Currently, BWI operates only one hotel in Doha with a total of nine hotels in the Middle East, but plans to expand this portfolio significantly in the coming years, with at least 15 new hotels expected to open by the end of 2016. 

The Peninsula

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