Doha: Ooredoo smashed through its 100,000,000 (100m) target for local calls made during the Ramadan with the total number reaching 127,777,811 calls by the Eid Al Fitr break.
As part of its Alrabaa campaign during the fasting month, Ooredoo announced that it would donate one dirham to charity for every local call made during Ramadan.
The initiative proved to be very popular with Ooredoo’s customers, and the total number of calls exceeded the original target by a significant margin.
The amount raised will be donated to a number of charities at a special ceremony in the coming weeks.
A spokesperson for Ooredoo said: “We are delighted to have raised such a significant amount for charity and that the campaign received such strong support from our customers.” Ooredoo’s Al Rabaa campaign was the most extensive community initiatives yet conducted by Ooredoo.
Throughout Ramadan, the colourful characters of Alrabaa took part in a wide range of activities, including visits to hospitals, appearances at local malls, and events for local charities. Ooredoo will continue to support its customers throughout the year, adding a human touch to its work in Qatar, as part of its mission to enrich people’s lives.
Customers can see more results from the Ooredoo Ramadan campaign and learning about upcoming events via the Ooredoo website at www.ooredoo.qa and Ooredoo’s Facebook page.