Dana Masoud receives ‘The Salam Fashion Award’ at the ceremony.
DOHA: Virginia Commonwealth University in Qatar (VCU-Q) presented its Fourteenth Annual Fashion Show, ‘Fingerprint’ to full houses from Tuesday to yesterday.
During the event, hosted by Salam at The Gate Mall, the varsity presented its Golden Needle Awards, given to the most outstanding students in the fashion design department.
Awarded students were Kinda Morshed for Best Children’s Collection, Dylon Sergei Adonis for Most Outstanding Sophomore, Hisham Dawoud for Best Junior Collection, Maha Ghanim Al Kuwari for Most Outstanding Junior, Dana Masoud for Most Outstanding Senior and Rabab Abdulla for Most Outstanding Senior Collection.
The show also acknowledged the contributions of VCU-Q Linda Smith-Turczyn, adjunct professor in the Fashion Design department; Victoria Bleick, image resource curator at VCU-Q; and guest designer Eric Gaskins who were presented with the Friends of Fashion awards.
The award is given annually to individuals or organisations who have made significant contributions to VCU-Q’s Fashion Design department.
For the third consecutive year, the W Doha Hotel and Residences sponsored the W Doha Fashion Award, presented to the most outstanding and innovative VCU-Q fashion design student of the year. Clara De Lama, director of marketing at the W Doha, presented the award to Rabab Abdulla. The award includes the opportunity to use W Doha, and another W Hotel around the globe, as a platform to showcase her collections at various events happening throughout the year.
The Salam Fashion Award, introduced this year by Salam International Investments Chairman and CEO Issa Abu Issa, to support a graduate’s transition from student designer to a career in design was presented to Dana Masoud. The award includes mentoring in the development and design of two bespoke collections which will be sold exclusively within a dedicated space in Salam Stores, Doha.
The final sponsored award of the evening was presented by Texture Boutique to Sultana Jesmine which gives her the exclusive opportunity to showcase her collection at the lavish concept boutique for one month later this year. Texture Boutique is the brainchild of Kholoud and Dana Al Mana, both graduates of VCU-Q.
For the first time this year, the 14-member jury comprising sponsors Salam, the W Doha and Texture Boutique, besides other industry professionals, who select the designs that go into the show, eliminated none of the garments during the final juried round.
The fashion show is part of the annual activities of VCU-Q’s fashion design programme, to develop the country’s growing fashion industry, with support from Qatar Foundation for Education, Science and Community Development.
Showcased during the three-day event, ‘Fingerprint’ was the culminating academic project for Fashion Design students at VCU-Q, and every aspect — from the jury-selected student designs and model try-outs to show production — reflected their academic and creative efforts while launching senior fashion students from student life into successful careers.
New York-based guest designer Eric Gaskins’, whose collection opened the show, featured luxurious evening pieces, clearly reiterating why his classic style is so popular with celebrities such are Salma Hayek, Natalie Portman, Sharon Stone and Kim Cattrall among others.