The launch of Ooredoo at a special event attended byOoredoo Chairman His Excellency Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani; Dr. Nasser Marafih, CEO, Ooredoo; Anne Bouverot, GSMA Director General; Cherie Blair, Chairman of the Cherie Blair Foundation for Women; and Dr Hamadoun Toure, Secretary General of the International Telecommunication Union (ITU). It also featured the guest appearance of Qatari Olympic medallist Nasser al Attiyah.
DOHA: In a major development in the country’s telecommunications industry, the Qtel Group has relaunched itself under a new brand name ‘Ooredoo’.
The group also announced Barcelona FC star Lionel Messi and Qatar’s national sport hero Nasser Al Attiyah as the company’s new brand ambassadors.
The announcements were made at the GSMA Mobile World Congress in Barcelona yesterday. A live screening of the event was held at the City Centre Cinema in West Bay yesterday. The screening which was open to the public was attended by company officials, and representatives from partnering companies.
All the operating companies in which Ooredoo owns a majority interest will adopt the new brand name under a two-year phase out plan. This includes rebranding of Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria.
Ooredoo, which translates to ‘I want’ in Arabic, unifies the entire Qtel Group under a single name and identity, Qtel Chairman Sheikh Abdullah bin Mohammed bin Saud Al Thani said at the exclusive event. Some 80 percent of Ooredoo revenue comes from outside of Qatar, Saud Al Thani said. The company has also agreed to support the Leo Messi Foundation. Describing the new brand as ‘playful’ and ‘colourful’, the chairman said that Ooredoo reflects the aspirations of the company’s customers and its core beliefs. The event also had presentations by Anne Bouverot, GSMA Director General, and Dr Hamadoun Toure, Secretary General of the International Telecommunication Union (ITU).
“We believe that young people should be given the life chances that mobile technology can provide,” Saud Al Thani said.
The group has grown significantly over the past six years, transforming from a single market operator in Qatar to an international communications company with a customer base of some 90 million people across Middle East, North Africa and South-East Asia.
“Qtel in Qatar will be the first company in the Group to align with this new brand, and we will continue to find new ways to surprise and delight our customers,” Chief Executive Officer of Qtel Qatar, Sheikh Saud bin Nasser Al Thani said. The Minister of Business and Trade H E Sheikh Jassim bin Abdulaziz Al Thani and H E Sheikha Al Mayassa bint Hamad Al Thani were also present at the launch in Barcelona.