Dubai hotels report over 11 million visitors in 2013

March 04, 2014 - 1:07:54 pm

DUBAI: The number of visitors staying in hotels in Dubai crossed 11 million in 2013, an increase by 10 percent over 2012 figure, according to United Arab Emirates (UAE) news agency WAM report Tuesday.

Dubai is on the way to achieving its target of 20 million visitors a year by 2020, the report said, citing official tourism data.  

Dubai's Department of Tourism and Commerce Marketing (DTCM) released the data ahead of the global tourism industry gathering at the International Tourism Bourse (ITB) in Berlin this week.

A 50-member delegation of partners from the Emirate's tourism industry will promote Dubai's tourism potential at the event, WAM said.

The data shows increases across key indicators such as hotel establishment revenues and room occupancy. 

Guest numbers across all hotel establishments hotels and hotel apartments in 2013 reached 11,012,487, a 10.6 percent increase on 2012 figure of 9,957,161.

DTCM Director-General Helal Saeed Almarri said, "Having announced the Tourism Vision for 2020 in May 2013, a 10.6 percent growth in hotel  guests demonstrates we are on track to double the 10 million tourists received in 2012 to 20 million per year by 2020 and is an affirmation of the destination’s ever increasing appeal." 

Hoteliers and hotel apartment operators' total revenues were up by 16.1 percent reaching AED 21.84 billion for 2013.  

Total guest nights also recorded increases, up 11.0 percent to 41.57 million compared to 37.45 million in 2012. 

Occupancy rates for hotel rooms and hotel apartments increased from 78 percent to 80 percent, while the occupancy rate for hotel apartments was 82 percent, up 6.5 percent when compared to 2012. 

The number of hotel rooms and apartments at the end of 2013 were a total of 84,534 or 611 establishments compared to 80,414 or 599 establishments in 2012, representing an increase of over 5 percent.

In 2014-2016 an additional 141 hotel establishments will be added to the market including 99 hotels and 48 hotel apartments bringing the total to 751 hotel establishments and just under 114,000 rooms.

Dubai's top 10 hotel guest source markets remained mostly unchanged compared to 2012. 

There were some slight changes in positioning. Saudi Arabia, India, UK, USA, Russia, Kuwait, Germany, Oman, Iran and China made up the top ten for January to December 2013.  

The Australian market expanded the most, up by 39 percent from more than 193,000 in 2012 to more than 269,000 in 2013. 

The DTCM attributes this growth to the partnership between Emirates Airline and Qantas announced in April 2013.

Saudi Arabia, consistently Dubai's primary source market, experienced further growth, with guest numbers up by 19.9 percent to 1.35 million, the WAM report said. (QNA)