Samsung and Ooredoo collaborate for mobile internet service
March 03, 2013 - 12:00:00 am
BARCELONA: South Korean technology giant Samsung Electronics has signed a Memorandum of Understanding (MOU) with Ooredoo, formerly known as Qtel Group, a leading telecom company to accelerate Mobile Internet Adoption and Create Value for Customers Across Ooredoo Markets with a presence across markets in the Middle East, North Africa and South-East Asia.
The pioneering deal will see both parties collaborate on projects to accelerate the growth of mobility and Internet adoption across all Ooredoo markets, with a strong focus on Qatar and Indonesia.
In particular, Samsung was drawn to Ooredoo’s ability to provide innovative products to the youth segment – a strategic push recently highlighted by the launch of Samsung’s Galaxy Y series for younger consumers. About 40 percent of customers in Ooredoo’s key markets are under 25 years of age, and the company has placed particular mphasis on providing data services that enrich lives and create new opportunities.
"We are excited to partner with Samsung, one of the world’s leading technology companies," said Cynthia Gordon, Group Chief Commercial Officer, Ooredoo. "It is clear that they share our belief that mobile communications can help people, and especially young people, realize their full potential. Like us they are considering mobility as a platform for empowerment and enrichment. Together, we will not only work hard to bring better deals to our customers, but also create a lasting legacy that improves connectivity among youth and businesses."
Sunghak Jang, Vice President, Samsung Mobile business, Middle East and Africa said: "Samsung is pleased to collaborate with Ooredoo, a leading international operator that drives faster mobile internet adoption. Ooredoo has been focused on empowering people via connected mobile devices and has a clear understanding of the needs of customer in emerging markets. I am very confident that this will be just the start of a highly successful collaboration," he said.
Samsung is the world’s smartphone leader and number one provider of Android powered smart mobile devices, according to research companies Canalys and Gartner, boosted by its successful GALAXY series of smartphones and tablets.
It is noted that Ooredoo stands at the top of Samsung’s partner list for marquee launches in 2013, and will be able to provide significant value to customers through competitively priced voice, SMS and data bundles, high-quality SIMs, customer care and device detection capabilities.
In Qatar, Samsung and Ooredoo will explore opportunities to help Ooredoo enhance its QAR 1 billion Fibre project to deliver high-speed Internet and next generation television services across the whole country by 2014, by supporting multi-screen service offerings.
It is worth to mention that Qtel Group, one of the world’s fastest-growing telecommunications companies, has announced that it will change its brand to ooredoo, and that each of its operating companies in emerging markets across the Middle East, North Africa and South-East Asia will adopt the new brand during the course of 2013 and 2014.
These companies, in which ooredoo already has a controlling interest, include brands such as Qtel in Qatar, Indosat in Indonesia, Wataniya in Kuwait, Nawras in Oman, Tunisiana in Tunisia, and Nedjma in Algeria and the Maldives. Ooredoo company's sales amounted to $ 8.7 billion in 2011, and the consolidated customer base amounted to 89.2 client (as at 30 September 2012).
The announcement was made by ooredoo Chairman HE Sheikh Abdullah Bin Mohammed Bin Saud Al-Thani at a special launch event at Mobile World.
With ooredoo we have chosen an Arabic word that means "I want", to reflect the aspirations of our customers and our core belief that we can enrich people’s lives and stimulate human growth in the communities where we operate," said HE Sheikh Abdullah Bin Mohammed Bin Saud Al Thani, Chairman, Ooredoo.
"We believe that young people should be given the life chances that mobile technology can provide; that under-served communities should be able to access the Internet; that every woman should have an equal opportunity to use a mobile phone; and that entrepreneurs and small businesses should be able to receive business services tailored to their needs. Our new brand reflects these beliefs," HE Sheikh Abdullah Bin Mohammed Bin Saud Al Thani added.
For his part, Chief Executive Officer of Qtel Qatar, Sheikh Saud Bin Nasser Al Thani, said: "This is a proud moment for Qtel in Qatar. Our company is at the heart of a global communications company that serves nearly 90 million people in communities around the world. Qtel in Qatar will be the first company in the Group to align with this new brand, and we will continue to find new ways to surprise and delight our customers," said Chief Executive Officer of Qtel Qatar.
It is noted that Qatar Telecom (Qtel) is the parent company of Ooredoo, and its shares are listed on the Qatar Stock Exchange and Abu Dhabi Securities Market. (QNA)