TOKYO: Hello Kitty has been sent on her first space mission, as Japan’s global icon of cute celebrates its 40th birthday in extraterrestrial fashion.
A Kitty figure is now circling Earth aboard a small satellite equipped with a digital message board, part of a government-funded project to attract private companies into the space business.
The initiative calls on fans to come up with short messages that will be flashed on the board sitting above the four centimetre cat, according to Kitty’s creator Sanrio.
The white feline with a red bow sits by a window looking back at Earth, with the board displaying messages of up to 180 characters in English and Japanese. The satellite was launched in June from Russia.