LONDON: Talent show guru Simon Cowell is taking his popular television formula to find new stars seeking fast fame to YouTube.
Cowell, the mastermind behind global TV franchises The X Factor and Got Talent, unveiled plans for the first global audition channel, called The You Generation, that will be launched in 26 countries on March 20.
Syco Entertainment, Cowell’s joint venture with Sony Music, said it had teamed up with YouTube to run 26 fortnightly contests over the next year to give people the chance to upload audition videos showing their skills and win a cash prize.
Every fortnight one winner will get a cash prize and become a finalist to win “an amazing grand prize”. Up to 69,000 people had subscribed to the channel by yesterday Reuters