Canon ropes in Creative Force for Iraq

July 09, 2014 - 12:00:00 am

Doha: Canon Middle East, a leader in imaging solutions, has appointed Creative Force to expand it Professional Video business in Iraq. Focused on the broadcast and production industry, the collaboration is part of Canon’s strategy of diversification into new business domains such as professional cinematography and pro-video. 

In Iraq, the number of radio and TV stations has increased rapidly since 2003 and, according to a BBC report, up to 97 percent of homes have a satellite dish and there are more than 30 Iraq-facing satellite networks. With the rise of the broadcast sector, Canon’s partnership with Creative Force will concentrate on cinematography and professional video equipment with multipurpose technology that can be utilised across several platforms. 

Creative Force has over 20 years of experience in designing media system integrations to meet and exceed customer expectations. The company offers a variety of high quality production and postproduction services for promotional, corporate and educational films as well as TV commercials, music videos and documentaries. Their expertise in equipment brands allows them to advise customers such as broadcasters, production houses and videographers on the best technology solutions to meet their specialised filming needs.

Anurag Agrawal, Canon Middle East Managing Director, said: “Having Creative Force on board as a Canon Authorized Partner in Iraq is a great asset in expanding our professional video business due to their strong local presence and familiarity with the customers which will bring Canon technology closer to the market. This partnership is another strategic step for Canon towards achieving the diversity strategy set at our partner conference.”

Hendrik Verbrugghe, Marketing Director , Canon Middle East said: “With the rise of media activity in Iraq, Creative Force will highlight key opportunities for Canon in the entire country.” The Peninsula