DOHA: Qatar’s Ali Bin Ali Group has unveiled a new partnership with the global brand Ermanno Scervino to open the brand’s first flagship store in Doha at the Pearl Qatar.
The opening marked the second Ermanno Scervino monobrand store in the Middle East, following an opening in Dubai. The Doha boutique extends over 230 square metres on one level, divided into areas housing the women’s clothing, accessories and junior collections.
The Ali Bin Ali Group’s Luxury & Fashion division has installed a VIP area inside the boutique that welcomes customers into a discreet and private space in order to offer them the highest customer services. A specially-designed concept has been installed in the Junior area of the boutique complete with white walls decorated in beige stuccoes and multi-level display units.
Commenting on the opening, the Vice-Chairman of the ABA Group, Nabeel Ali Bin Ali says, “It is a great pleasure for the Luxury & Fashion Division of The Ali Bin Ali Group to unveil this brand here in Qatar. Ermanno Scervino needs no introduction to those with a refined taste for premium quality and we see the opening of this flagship store as a reflection of the strength of our partnership with the brand.”
“The Gulf countries are one of the most interesting markets for the Maison,” said Toni Scervino, CEO of the Ermanno Scervino Group. “They are looking for the authentic Made in Italy quality that we have never betrayed, in terms of both materials and workmanship, and clearly also of style. We have a cultured, international clientele, that’s why Doha is a crucial step in our retail expansion.”