Tata Motors launches PRIMA heavy trucks in Qatar

May 15, 2014 - 4:48:41 am
The Executive Director for Commercial Vehicles, TATA Motors, Ravi Pisharody (left), presenting a memento to the Executive Director of Al Hamad Automobile Company, Mohamed Yousef Al Mana, after the launch of TATA Prima Heavy Trucks in Doha yesterday. The Ambassador of India to Qatar, Sanjiv Arora (centre) and Deputy Head of the Embassy P S Sasikumar (right) were also present at the event. Salim Matramkot


DOHA: Eyeing at Qatar’s booming construction sector, Tata Motors, India’s largest automobile manufacturer, yesterday launched three new next-generation heavy trucks from its PRIMA range of commercial vehicles at the ongoing Project Qatar, along with its partners, Al Hamad Automobiles. 

“We are already aware about the fact that Qatar is one of the fastest growing economies in the world, especially with regards to its booming construction sector. It is a prosperous market and we see very bright future for these new products that is the reason we opted for Qatar in the Middle East region to unveil these world-class rage of products, which are truly contemporary to some of the European brands such as Mercedes and Volvo,” said Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors. 

Pisharody said: “In addition to 2022 Fifa World Cup projects, there are a lot of other developmental projects and construction activities going on here, and we are very optimistic for growth prospects. We have been here for nearly 15 years and have developed a strong position, as Tata Motors is already the market leader in the buses segment in the country. We’re bullish and upbeat about these new state-of-the-art products that enjoy significant price competitiveness than their rivals.” 

The automobile giant conceived the Tata Prima in 2008. A combination of power, world-class performance, fuel efficiency, superior technology and safety, the Tata Prima has been built with technical inputs from across the world — an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World’ truck. Meeting varied end-user requirements the Tata Prima boasts outstanding material and build quality, comfort, driving dynamics and economy, as well as the lowest overall costs.

The models introduced in Qatar are Tata PRIMA 4438S (4X2) tractor head; Tata PRIMA 4038K (6X4) Construction tipper and Tata PRIMA 4738K (8X4) On & Off Road tipper. He added: “The launch of the Tata Prima brand in Qatar, is an important milestone in Tata Motors’ continued expansion in the Qatar market and the GCC region.” The Peninsula