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DOHA: Royal Philips Electronics announced Roy Jakobs (pictured) as its new President and Chief Executive Officer - effective from the first Quarter of 2012 - to lead the company towards accelerated growth in the Middle East and Turkey (MET) areas. Philips aims to strengthen the regional focus by supporting the governments, communities and private sectors through its meaningful innovations for a healthier and more sustainable ME&T. Through the appointment of Jakobs, Philips underlines this ambition. “With Philips’ expertise and innovations, we want to support the governments and private sectors in tackling the different regional challenges. When it comes to healthcare, we want to make sure that we help improve patient outcomes while lowering the burden on the healthcare system”, said Roy Jakobs. “Philips does not only provide tangible products, but also supports with innovative financial solutions, preventative screening programs and other services like continuous clinical application education and trainings for medical professionals, which is also one of the focuses of government spending. Last year, almost 200 healthcare professionals were trained in our Customer Education Centers in the region”. “Philips also plays a big role in the reduction of energy and carbon footprint”, he said. Roy Jakobs first joined Philips in 2010, based in Eindhoven - The Netherlands, as Lighting’s Chief Marketing Officer, a role in which he held responsibility for global marketing of lighting solutions, in the fast changing lighting industry. This role focused especially on driving leadership in LED Lighting and capturing the opportunities of the lighting industry transformation.