DOHA: Qatar Tourism Authority (QTA) organised ‘Qatar Day’ in Milan to introduce key Italian tour operators, travel professionals and travel media to Qatar’s tourist offerings.
The event was held in Grandi Stazioni — Piazza Luigi di Savoia, Milan, the Royal Pavilion of Central train station which opened in 1931, and was recently restored and reopened.
Guests were welcomed by Qatar Airways crew.
“The strong attendance at the event indicates the interest of the Italian travel trade and media.
“A selection of the guests will be visiting Qatar in March to experience the destination first hand.
“During the last five years, there has been an average increase by 11 percent per year in arrivals of Italian tourists, who were nearly 34,000 in 2015,” said Rashed Al Qurese, Chief Marketing and Promotion Officer, QTA.
“The destination is well known by business travellers in Italy and our aim is to attract more leisure visitors, who wish to experience cultural and artistic attractions in Qatar,” Al Qurese added.
The event follows the opening of QTA’s representative office in Milan, which is reaching out to travellers and tour operators in Italy, one of the country’s fastest growing visitor source markets.
The office in Italy is the fourth to open in Europe and sixth worldwide. It joins an international network covering the UK, France, Germany, the GCC markets and South East Asia.The Peninsula
