Doha: Malabar Gold & Diamonds, one of the largest global jewellery retailers, recently initiated distribution of winter kits to labourers residing in remote areas, camps in Shahaniya and industrial areas.
This initiative is a part of the brands’ CSR activities and was carried out successfully in association with the Cultural Forum Qatar, a distinguished establishment well-known among the expatriates for its novelty, said Malabar Gold & Diamonds in a statement.
This is the fourth year Malabar Gold & Diamonds put their efforts to distribute winter kits and 100 such kits were distributed to the less privileged people in Qatar this year.
CSR activities are a fundamental part of Malabar Group’s culture and the organisation ensures that 5% of its net profit is used for CSR activities where they operate. Commenting on this latest initiative, Regional Head, Malabar Gold & Diamonds Qatar Santhosh T V said, “We strive for the betterment of the lives of people in the areas of our operation. With the support of likeminded organisations like Cultural Forum Qatar, we are confident that we will succeed in bringing a significant difference to the underprivileged strata of the society.”
Vice President of Cultural Forum Qatar Muhammed Kunji T K said, “We are very proud of participating and supporting the event as a voluntary group inspiring the expatriate youth to build a better future with a strong sense of responsibility to their families and society. We have always succeeded in confidently directing the energy of the youth for the service of the Indian expatriates, especially for the development of the underprivileged. Over the last two decades, we have established a credible presence in the expat population of Qatar with our philanthropic and socio-cultural activities. We thank Malabar Gold & Diamonds for joining hands with us for this noble cause.”
Malabar Gold & Diamonds believes that the most successful companies are those which integrate responsibility and sustainability into their core business.
The group is always proactive when it comes to CSR activities right from the inception.
The key focus areas of the CSR initiatives of Malabar Group are in the areas of health, education, women empowerment, housing and environment. The organisation has kept aside 5% of its profit for the CSR activities in all the regions that they operate. The group, which currently has showrooms across GCC, India, Malaysia, Singapore and USA undertakes several welfare activities throughout the year in the respective regions.
