Participants during one of the programmes held by Josoor Institute.
Doha: In 2021, Josoor Institute continued to deliver important education and training to help Qatar achieve its objective of hosting an outstanding FIFA World Cup in 2022, stated Afraa Al Noaimi, Executive Director, Josoor Institute.
The Institute has also been gearing up for future role – supporting the development of the sport and events management industry in Qatar and throughout the region.
Its flagship diploma programmes in sport and major events management – in partnership with SDA Bocconi School of Management – were successfully delivered online throughout the year. The programmes featured the main professional and managerial aspects of the sport and events industry and will equip delegates with the knowledge they require to propel their careers. Josoor recognises the industry extends well beyond the field of play and is helping students develop a skill set to succeed in a multifaced industry. Senior professionals from leading sports and events organisations enriched the programme’s content by sharing their first-hand experience and advice with the delegates. Leadership masterclasses were also included in the programme. This is the sixth cohort, and by spring 2022, the alumni will have exceeded 450.
The Institute also hosted leadership development workshops in partnership with Leaders in Sport throughout the year. The initial workshops were delivered online before physical delivery was organised in London. Participants enjoyed the opportunity of in-person training and site visits to a range of important venues, such as Wimbledon. Alumni from this programme will join graduates from the professional development programme to form a strong network of professionals active in Qatar, the region, and internationally – something that showcases Josoor’s mission of building human capital due to Qatar’s hosting of the FIFA World Cup.
Josoor has also delivered training sessions to support a range of sectors, including the volunteers involved in the FIFA Arab Cup. Josoor contributed strategically, including drafting a large matrix of all the required training to be delivered in support of different roles and functions. In parallel, Josoor played an active role in workforce and community engagement training for the tournament, which took place from November 30 to December 18.
On the football front, Josoor Institute teamed up with the Qatar Football Association to develop and deliver sports management training for colleagues from football federations based in southeastern Asia. It also organised a strategic workshop for the Supreme Committee for Delivery & Legacy (SC) to share knowledge with colleagues from UEFA in relation to Euro 2020, which took place in cities across Europe during the summer. Meanwhile, Josoor sponsored Leaders Meet Qatar in late November, which included speakers from the SC, FIFA, Generation Amazing, and many other local entities. The event was strategically timed to take place a year before Qatar 2022 and just before the FIFA Arab Cup kick-off. Another event worthy of note is Josoor Hiwar, which again took place intending to broaden debate and discussion about the sports and events industry in the region and beyond.
A significant takeaway from 2021 was the Institute’s resilience and commitment to innovation. It has continued to operate effectively despite the ongoing challenges caused by the COVID-19 pandemic. Josoor has maximised both physical and online sessions while accelerating the learning and development of all our delegates.
Josoor Institute looks forward to continuing its mission in 2022 as the country and region gear up to host the FIFA World Cup.
“We will do everything we can to ensure the knowledge gained from this mega-event is shared with the next generation of sports and events professionals across the region,” Al Noaimi noted.
