Accor is the parent company of Mercure Grand Hotel and is the new partner and jersey sponsor of PSG France (Paris Saint Germain) football team through their new lifestyle loyalty programme Accor Live Limitless (ALL). Gabriel Fernandes, Director of Sales & Marketing of Mercure Grand Hotel, won the new jersey among the Accor staff, numbering 280,000 social network Yammer group ALL x PSG contest. The hotel now have put up a poster in their lobby to give guests an opportunity for a photo.
