Doha: In the wake of the Holy month of Ramadan Nespresso has come up with a campaign that takes coffee drinking to a new level, allowing proud hosts to create exceptional coffee experiences for visiting friends and family.
Building on the successful 2015 campaign, Nespresso is continuing to pay testament to the Arabic cultures and customs, but this year is bringing a unique modern twist to the execution. The brand has partnered with Karim Zakria, an Arabic Calligrapher, to create an eye catching piece of digital calligraphy.
The bespoke design - that simply reads “AhlanBikom” or “welcome”, exquisitely captures this guiding principle of Ramadan and will adorn all of Nespresso’s campaign materials.
“One of the things I most look forward to about Ramadan is the time I get to spend catching up with the many varied people in my life, from casual acquaintances through to those who I am closest with,” said Zakria. The Peninsula
Doha: In the wake of the Holy month of Ramadan Nespresso has come up with a campaign that takes coffee drinking to a new level, allowing proud hosts to create exceptional coffee experiences for visiting friends and family.
Building on the successful 2015 campaign, Nespresso is continuing to pay testament to the Arabic cultures and customs, but this year is bringing a unique modern twist to the execution. The brand has partnered with Karim Zakria, an Arabic Calligrapher, to create an eye catching piece of digital calligraphy.
The bespoke design - that simply reads “AhlanBikom” or “welcome”, exquisitely captures this guiding principle of Ramadan and will adorn all of Nespresso’s campaign materials.
“One of the things I most look forward to about Ramadan is the time I get to spend catching up with the many varied people in my life, from casual acquaintances through to those who I am closest with,” said Zakria. The Peninsula
