DOHA: beIN and Discovery Communications formalised the commencement of their strategic partnership at a signing ceremony attended by Yousef Al Obaidly, Deputy CEO of the beIN Media Group and JB Perrette, President Discovery Networks International.
Six channels will join the beIN line-up, providing new and expanded entertainment choices for the whole family. Fatafeat HD, DTX HD and Animal Planet HD will launch on April 1, while Discovery Kids HD, Dlife HD and DMAX HD will launch later this year.
”Discovery Communications is the leader in global entertainment and beIN is the region’s number 1 pay TV platform. So it is natural that both of our companies are now entering into a strategic partnership which will enable beIN to access premium Discovery content and will provide larger market reach in MENA to Discovery. This partnership will further consolidate beIN’s position as the premium holistic entertainment platform for the whole family,” said Al Obaidly.
“With an unmatched global reach, universally loved brands and a diversified content portfolio, partnerships such as the one we celebrate today are the perfect opportunity to expand our presence in the important MENA Region, and provide new opportunities for distribution partners like beIN, as well as advertisers, and most importantly, audiences,” said Perrette.
Since the launch of its entertainment portfolio in November last year, beIN has regularly been attracting leading global content partners to its pay-TV platform. Various free-to-air popular TV channels are only available now through beIN. beIN’s proposition is complemented by new high-quality beIN-branded movies channels being launched regularly. The Peninsula
