Doha: Just in time for the season of giving, Mövenpick Hotels & Resorts has announced the launch of its annual Kilo of Kindness charitable programme.
At the heart of Mövenpick is the belief that indulgence is something that should be both good for you and good for the world, which it hopes will inspire people to donate. Mövenpick Hotel West Bay Doha and Mövenpick Hotel Doha, in cooperation with Qatar Charity, is excited to announce that it will be partaking in the initiative for its sixth year and is inviting guests, visitors and members of the community to donate at least one kilo of toys, clothing and school supplies throughout October. In partnership with Qatar Charity, collected items will be shared with local communities in need, focusing on humanitarian and development programmes.
The hotel joins 65 Mövenpick properties across Africa, Asia, Europe and the Middle East, participating in the initiative with a global goal to gather 25,000 kilos of donations. Guests and visitors are invited to drop off donations at the lobby of the Mövenpick Hotel West Bay Doha and Mövenpick Hotel Doha until October 31.
Its new programme slogan “Nothing tastes sweeter than a Kilo of Kindness,” aims to remind the public that giving back brings joy to all involved.
Reminiscence of Mövenpick’s culinary heritage, the play on words encapsulates the idea that kind-hearted, generous actions are often rewarded back in happiness.
“Through uncertain times, it’s important to come together to spread kindness to where it is needed most; that’s the core premise behind Kilo of Kindness,” said Kishan Chandnani, Global Vice President, Premium Brands.
“Building on our culinary heritage, we know food has the power to do good and be a medium for positive change. With our annual Kilo of Kindness programme, we believe in indulging in heartfelt moments and finding the goodness in the social change we can make by giving back.”
