The new products unveiled by BMW at the ongoing 67th International Motor Show (IAA) in Frankfurt highlight the German auto giant’s status in the global automobile industry. It has showcased vehicles that transmit unrivalled levels of emotional appeal with their inspirational design, trailblazing innovations and the driving pleasure for which the brand is renowned.
BMW is also showcasing the latest technological developments for the future of personal mobility, in which powertrain electrification, comprehensive digitalisation and other advances in the field of automated driving will play a particularly important role.
Hall 11 at the main entrance to the Frankfurt trade fair site has been prepared for the shared BMW, MINI and BMW Motorrad stand, and serves as a forum for current and future highlights of the product range. This is where the new products and features from all the brands are presented under the slogan: “This is tomorrow. Now. Die Zukunft ist jetzt”.
The exhibition space covers an area of over 10,500 square metres and has a circuit running around it that is about 150 metres long. This gives visitors to the ongoing Frankfurt Motor Show (running from September 14 – 24 2017) the opportunity to experience the new models in action too. Both the BMW Concept 8 Series and the BMW 7 Series Edition 40 Jahre are testimony to BMW’s expanded presence in the luxury segment. Other facets of driving pleasure are demonstrated at the exhibition by the BMW Concept Z4, the new BMW 6 Series Gran Turismo and the new BMW X3 respectively – including exhilarating open-air fun, elegance and long-distance comfort, not to mention multi-faceted sportiness.
The know-how gleaned from competing in motor sport is a traditional component of the BMW brand’s DNA, and it endows the new BMW M8 GTE with ideal credentials for endurance racing.
The new BMW M5, meanwhile, transfers these high-performance genes from track to road to stunning effect. The new edition of the BMW i3, which is making its debut appearance at the 2017 Frankfurt Motor Show together with the new and even sportier BMW i3s, illustrates just how closely the company associates driving pleasure with sustainability.
With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity.
The Concept’s iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions.
BMW Motorrad is also placing the spotlight on the intensely emotional and sustainable sides of mobility in Frankfurt.
The exclusive BMW HP4 RACE for track use and the BMW Motorrad Concept Link, boasting an all-electric drive system and state-of-the-art connectivity technology, are joined by numerous other pioneering ideas for urban mobility in tomorrow’s world.