DOHA: Qatar Tourism Authority (QTA) is launching Qatar Business Events brand today at the IBTM World, the most attended global meetings, incentives, conferences and events expo for business held annually in Barcelona.
This is the first sub-brand to be launched by the QTA following the notable international unveiling of the Qatar Destination Brand at the World Travel Market in London early this month.
QTA PR and Communications Director Faisal Al Mohannadi said the brand, which is the initial sub-brand to be launched by the QTA, “was developed in conformity with Qatar National Tourism Strategy and National Vision 2030, and it inspires hospitality, modernity and clarity of vision.”
Al Mohannadi was speaking at a press conference on Sunday at The St Regis Doha, ahead of the Barcelona launch.
“There are more sub-brands in the pipeline which we will announce in the next few months,” added Al Mohannadi.
The brand aims to consolidate the image and promotional efforts of stakeholders in Qatar’s business events sector, and is supported by visuals highlighting the extraordinary Art of Business offerings in Qatar focusing on the world-class facilities and attractions that underpin Qatar as a leading choice for business events.
In Qatar, a country that relies heavily on its hydrocarbon wealth, tourism is playing a pivotal role in diversifying the nation’s economy, providing a shield from oil price fluctuations.
Qatar’s tourism strategy seeks to triple the number of business event tourists by 2030, contributing at least half of the country’s revenue from tourism.
“It is very fitting for this to be the first sub-brand we launch, in line with the substantial number of visitors to Qatar being business tourists, attending a vast business spectrum of more than 150 events staged annually,” said QTA Director of Exhibitions Hamad Al Abdan. “We believe our business events tourism sector is set for success, with growing event management services, exhibition capacity of 70,000 square metres, including world-class venues such as QNCC and the recently opened Doha Exhibition and Convention Centre, an expanded transport network, as well as exceptional accessibility via Qatar Airways’ reach to 150 destinations worldwide,” added Al Abdan.
According to QTA Chief Marketing & Promotions Officer, Rashed AlQurese, “QTA has articulated a destination brand in line with the country’s persona, vision and actions. The brand logo is a timeless classic; elegant, warm, accessible, and reflective of Qatar. By unifying the voices of the business events sector, this sub-brand will contribute to consolidating all promotional efforts, and provide impetus to a sector crucial to the growth of tourism in Qatar.
The Peninsula
