Islamabad: Pakistan Cricket Board yesterday signed a satellite broadcast deal for broadcast in Pakistan with PTV Sports and a further agreement to secure cable distribution with I-Media Communication Services.
The agreements were signed in the presence of the Prime Minister Imran Khan, who is the Patron of Pakistan Cricket Board.
The broadcast deal will be for the 2020 to 2023 cycle.
The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of $200m over the three-year term.
The Chairman Pakistan Cricket Board Ehsan Mani speaking at the occasion thanked the Patron for his unwavering support to PCB.
The broadcast agreement is for Pakistan only while PCB will be soon finalising the grant of its broadcast rights for international territories separately as well as launching a new structure for its digital media rights.
Under the arrangement all Pakistan International Home Series of the Senior Cricket Team and the Women’s and Junior cricket teams will be broadcast live on PTV Sports. Also for the first time all the major Domestic tournaments, including the Quaid-e-Azam Trophy, the National T-20 Cup, the One Day Pakistan Cup and the National U-19 One-Day and National U-19 Three Day tournaments, will be broadcast live on PTV Sports and distributed across Pakistan on cable networks.
The supporting cable distribution agreement, unlike in the past, seeks to ensure that the broadcast content of PCB cricket is not redistributed without proper authorisation which was one of the reasons for greatly diminishing the value of PCB content.
PCB plans to invest Rs15bn over the next three years on Men and Women Domestic Cricket including upgrading of stadiums and infrastructure, building provincial academies and centres of excellence, employment of over 100 former cricketers as coaches and managers for the City Cricket Associations, restarting inter-university cricket, investment in grass roots cricket and improving players’ earning and welfare.
