Doha, Qatar: Max Fashion, the region’s leading value fashion brand, has achieved a new milestone in its journey of inclusivity and empowerment with the launch of its first-ever all-women operated store at Doha Mall. Spanning an impressive 20,631sqft on the ground floor, this flagship presence represents both a celebration of fashion and a powerful statement on women’s leadership in retail.
The new store is staffed entirely by women, 20 team members representing diverse nationalities and backgrounds, marking a landmark step forward for women’s participation in the retail sector in Qatar. From store management to styling, customer service, and operations, every role in this space is powered by women.
Officials and staff members celebrating the opening of the store. RIGHT: A view of the new store at Doha Mall.
Hani Weiss, CEO of Max at Landmark Group, said, “This launch reflects more than Max Fashion’s growth. It represents our commitment to shaping a retail environment where women lead with confidence and creativity. The Doha Mall store is a proud moment for us as it blends fashion-forward experiences with a workforce that truly reflects the diversity and empowerment we stand for.”
With a modern store design, curated collections, and a customer-first approach, the new location is designed to deliver an exceptional shopping experience that mirrors Doha’s cosmopolitan energy. The new Max store concept features a modern, welcoming design with warm wooden finishes, dynamic lighting, and natural textures that create an inviting ambiance. The store houses Max Fashion’s latest womenswear, menswear, kidswear, and accessories, presented in an environment crafted to inspire and engage shoppers.
Shumalan Naicker, Sr. Vice President & Country Head Qatar, Landmark Group said, “Our all-women operated store at Doha Mall represents the best of what retail can be, driven by empathy, attention to detail, and an understanding of what customers truly value. Each member of this team brings her own experience and energy, creating a space where shoppers feel welcomed, heard, and inspired. It’s a proud moment for us to see this vision come to life in Qatar.”
The launch reinforces Max Fashion’s ongoing mission to democratize style while championing women empowerment and workplace inclusion, values that resonate strongly with communities across the GCC.
The Max Fashion Store at Doha Mall is now open and promises an exciting retail experience that caters to the fashion needs of individuals and families alike.
