Doha: Visa, a world leader in digital payments, has announced yesterday the findings of its second Women SMB Digitalization Index for Qatar.
The results show that women-owned businesses in Qatar excel in digital payment acceptance, online presence, and customer retention, but challenges remain in payment acceptance, customer acquisition, and networking opportunities.
The index assesses businesses based on five key indicators, including online presence, digital payment acceptance, payment security awareness, customer engagement, and customer retention.
Shashank Singh, Visa’s VP and General Manager for Qatar and Kuwait, said, “Our Women SMB Digitalization Study highlights the essential growth challenges faced by women-owned businesses in Qatar, such as access to payment acceptance training (35%), improved customer acquisition strategies (34%), and increased networking opportunities (31%). Visa remains committed to working with our local partners to address these challenges through mentorship and the resources for women business leaders, and support the Qatari government in building an inclusive, resilient digital economy.”
Key findings of the Women SMB Digitalization Index includes Raising Capital. It gives access to funding remains a critical challenge for women entrepreneurs as they navigate financial constraints and investment priorities.
