Doha, Qatar: Centrepoint unveiled its latest Back-to-School campaign: ‘Class of 2025’, a celebration of new beginnings, big ambitions, and bold self-expression in a launch at Beta Cambridge School Al Wakrah. As children, teens, and parents gear up for the academic year ahead, Centrepoint’s newest collection makes the transition exciting, stylish, and stress-free.
With everything from schoolwear and accessories to footwear, bags, and daily essentials, Centrepoint brings together Babyshop, Splash, Lifestyle, and Shoemart under one roof – making it the region’s most trusted Back-to-School destination.
Babyshop continues to lead as the go-to brand for the ultimate back-to-school collection. This year’s collection is smarter, cooler, and more comfortable than ever. Featuring ergonomic backpacks labelled “Safe for Back,” uniforms, bento-style lunch boxes, insulated bottles, multi-pocket pencil pouches, and everyday school fashion essentials, the collection blends function with fun. With an unmatched range of character-led icons – from Spiderman, Stitch, and Barbie to Naruto and Kuromi – there’s a personality-packed piece for every child. Plus, with thoughtful upgrades like smarter sizing, new value packs, and a 2-year warranty on most school essentials, Babyshop delivers peace of mind along with top-notch quality.
Splash introduces a collection designed for young trendsetters stepping into a new year with confidence. Think sporty co-ords, graphic tees, cool denim, and sleek joggers for both boys and girls. Whether it’s for classroom days or after-school hangs, Splash has curated versatile outfits that reflect personality and energy. For teens and older students, the vibe shifts to elevated streetwear, statement layers, and mix-and-match must-haves – all sustainably made, stylishly priced, and ready for school life’s every moment.
Lifestyle amps up the style quotient with school essentials that are anything but basic. From ergonomic backpacks with digital ports and washable fabrics to tech gadgets, water bottles, stationery, and lunch kits, the collection brings fun and function together. Bold prints, animal motifs, solids, and signature Lifestyle exclusives ensure students head back in style. With brands like Jansport, Herschels, Benetton and GAP in the mix – and fan favourites like Miss Totes for teens – Lifestyle has something for every student’s aesthetic. Plus, value sets and warranty-backed picks help parents shop smarter, faster.
Shoemart rounds out the school look with footwear that combines durability and style. For over 35 years, Shoemart has helped students take their first steps into each new school year. From memory foam sneakers and anti-slip formal shoes to backpacks, crossbody bags, and trainers for college-bound teens, every item is designed with movement, comfort, and personality in mind. With in-house labels like Juniors and leading global brands like adidas and Kappa, Shoemart has the right fit for every age and stage. This is the Class of 2025 — ready to learn, lead, and leave a mark. With Centrepoint’s all-in-one Back-to-School range, families can prep, pack, and power through the year ahead in absolute style.
Commenting on the launch of the new Back to School collection, Shumalan Naicker, Territory Head of Landmark Group, Qatar, said, “Back-to-school is a special time in retail. As we gear up for the new academic year, we see the meaningful connection between parents and children. Parents look for comfort, quality, and value — whether it’s shoes, bags, or character themed items. At Centrepoint, we’re proud to offer trendy, high-quality products at affordable prices, bringing together great brands, comfort, and style for every child.”
