Doha: Honda Qatar Facebook page has reached a major milestone with 100,000 fans.
Keeping in line with Domasco’s philosophy, the page had been created to promote customer engagement and attract as many Honda fans as possible in Qatar.
Faisal Sharif, Managing Director, Domasco, said: “The launch of the page was an integral part of our strategy to create a new way of interacting with Honda clientele, promote customer engagement and build an active brand community.
“Since its commencement, the page has generated significant online interaction and succeeded in creating a two-way communication channel with our fans online.”
The page is being consistently monitored by Domasco’s professional team which always listens to fans and provide them with content to maximise their engagement with the brand.
Interesting online content and visually appealing photos cover key insights, which allow the brand to reach across to a wider audience.
The page highlights information on Honda innovations and products, including cars, motorbikes, marine and power products and racing. Regular contests with amazing giveaways and information about latest offers are also featured on the page.
Honda ensures that the engagement is not restricted to the online space, and makes efforts to translate them to the offline arena. To bring together the online community, Domasco organises special events and in-store celebrations that have traditionally witnessed a high attendance.
Greig Roffey, Head, Sales and Marketing, Domasco Honda, said: “We are very happy to have reached such an important milestone and this is just the beginning of our efforts to provide our fans with a true ‘Honda Experience’ and look forward to further expanding our fan base on our page.
“As part of our strategy, we constantly interact with fans, providing them with exclusive benefits for being part of the Honda brand community. We encourage Honda customers and fans to join our page and stay connected with us.”
The Peninsula
