Fifty One East & Sony launch BRAVIA OLED TV A1
03 Oct 2017 - 1:09
Fifty One East, Qatar’s favorite department store, and Sony Middle East and Africa have announced that consumers can now purchase the 55’’, 65’’ and 77” BRAVIA OLED TV A1. The highly-anticipated TV is available at the Fifty One East store located in Al Maha Center on Salwa Road, branches of FNAC in Lagoona Mall and Doha Festival City and Virgin Megastore in Villaggio, Landmark and Doha Festival City, as well as major retailers in Qatar.
Sony Corporation has recently reported a 180.5% growth in global operating income for the first quarter of 2017. Supporting Sony’s growth strategy and overall operating income success, Fifty One East has continued its heritage of providing excellent local in-store presence, generating the largest sales and market share growth in the Middle East and North Africa region. Fifty One East holds a time-honored relationship with Sony that spans more than 60 years and the latest announcement of the BRAVIA OLED TV A1 is part of its management team’s commitment to build-on and implement Sony’s regional strategic objectives, enhancing the brand’s decades long leadership position in Qatar.
The BRAVIA OLED TV A1 series offers a unique combination of the superior picture quality of OLED powered by Sony’s 4K HDR Processor X1™ Extreme, the world’s first Acoustic Surface™ sound system, and one slate design which translates to an edge-to-edge stand-less form factor. With over 8 million self-illuminating pixels, the BRAVIA OLED A1 series brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike color, dynamic contrast, blur-less image and a wide viewing angle. The 4K HDR Processor X1 Extreme extends the capability of OLED to deliver an exquisite 4K HDR picture.
Sony was the first to bring OLED to the market in 2007 with the XEL-1, an 11-inch TV display that was an outstanding achievement for its time. Sony has continued manufacturing award winning OLED displays for professional broadcast and video production.
First Implementation of Acoustic Surface Sound Technology
Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology which emits superior, powerful sound from the screen itself. Thanks to the ingenious design, the entire screen resonates with rich sound, enabling a unification of picture and audio unattainable by conventional TVs. Unlike conventional LED where the sound emanates from the bottom or sides, the A1 series enables a fusion of image and sound, with voices appearing to come directly from the characters speaking and explosions coming directly from the screen.
Unique One Slate Design
The Acoustic Surface technology makes possible the edge-to-edge design of the A1 series by doing away with conventional speakers usually located to the sides or below the TV. The A1’s one slate design eliminates any visible stand or speakers, leaving nothing to distract from the superior image.
Unmatched Contrast and Clarity
The new premium BRAVIA OLED line of televisions support HDR (High Dynamic Range) which reproduces dramatic contrast with rich, brilliant color. Sony’s 4K HDR Processor X1 Extreme advanced image engine further improves color accuracy, contrast and clarity and supports HDR10, HLGi, and Dolby Vision™1 for viewing the growing library of HDR content. The power of the 4K HDR Processor X1 Extreme also enables non-HDR content to be improved to near 4K HDR quality with object-based HDR Remaster technology.